Founder-director of Scent Art Net & News (formerly Scent Culture Institute), a network for the artistic aspects of smell, and Artinect, a consultancy that connects art and people, virtually and physically. Advisor for the Institute for Art and Olfaction in Los Angeles and a former judge for the Experimental category of its Art and Olfaction Awards.

Registered Architect in the US, having practiced architecture there for more than 10 years, teaching Interdisciplinary Design Foundations at Philadelphia University. Curator of a year-long Olfactory Exhibition series at Kunstmuseum Thun in Switzerland, and a project, with Givaudan, titled Scents of Exile.

Born and raised in Lebanon, educated and experienced in the US, and now continuing the adventure in Europe. Always on the lookout for what’s next…