Founder-director of Scent Art Net, News & Club (formerly Scent Culture Institute) in Switzerland, a network for the artistic aspects of smell, and Artinect, a consultancy that connects art and people, virtually and physically. Co-founder of Scenter, an upcoming platform for independent perfumery. Advisor for the Institute for Art and Olfaction in Los Angeles and a judge for the Experimental category of its Art and Olfaction Awards.

Registered Architect in the US, having practiced architecture there for more than 10 years, teaching Interdisciplinary Design Foundations at Philadelphia University. Recently curated a year-long Olfactory Exhibition series at Kunstmuseum Thun in Switzerland, and a traveling project, with Givaudan, titled Scents of Exile.

Born and raised in Lebanon, educated and experienced in the US, and now continuing the adventure in Switzerland. Always on the lookout for what’s next…