Founder-director of Artinect, a consultancy that connects art and people, virtually and physically, and Scent Art Net, News & Club (formerly the Scent Culture Institute) in Switzerland, a think-tank focusing on the cultural aspects of smell. Advisor for the Institute for Art and Olfaction in Los Angeles and a judge for the Experimental category of its Art and Olfaction Awards.

Registered Architect in the US, having practiced architecture there for more than 10 years, teaching Interdisciplinary Design Foundations at Philadelphia University. Recently curated a year-long Olfactory Exhibition series at Kunstmuseum Thun in Switzerland. Currently working on a traveling project, in partnership with Givaudan, titled Scents of Exile.

Born and raised in Lebanon, educated and experienced in the US, and now continuing the adventure in Switzerland. Always on the lookout for what’s next…