Partner – General Manager of AVE Group, a cosmetics import & distribution agency; and founder-director of Scent Art Net & News, a network for the artistic aspects of smell. Member of the Institut du monde arabe’s comité scientifique d’experts for “Exposition Parfums d’Orient”, an exhibition under the artistic direction of Serge Lutens. Formerly an advisor for the Institute for Art and Olfaction in Los Angeles and a former judge for the Experimental category of its Art and Olfaction Awards.

Registered Architect in the US, having practiced architecture there for more than 10 years, teaching Interdisciplinary Design Foundations at Philadelphia University. Curator of a year-long Olfactory Exhibition series at Kunstmuseum Thun in Switzerland, and an unrealized project with Givaudan titled Scents of Exile.

Born and raised in Lebanon, educated and experienced in the US, continued the adventure in Europe. Always on the lookout for what’s next…